Problem
Insight
Idea
Nearly half of all American states are expected to ban or severely limit abortion, leaving millions of women without access to safe medical care.
Frequent flyer programs have been largely untouched due to travel restrictions.
Travellers donate their unused points to help women fly interstate for safe abortions.
Plane Activation
To help launch the initiative we’ll use Alaska Airlines’ iconic tail logo to pay tribute to some of history’s most significant women’s rights activists including Ruth Bader Ginsberg (featured).
Safety Demonstration
We created a new pre-flight safety demonstration to both shock and be shared.
Ticket Activation
When you select your seats we’ll highlight an extra one that your miles could go towards and offer you the chance to donate them instantly.
Outdoor Activation
Inspired by the tagline ‘When they go low, we go high’, we’ll promote the program on underground station steps across the country.