Problem
Insight
Idea
Red Rooster cops a lot of flack online for never appearing to have any customers, so much so that it has given rise to the conspiracy theory the chain is a money laundering operation.
Australians love a good urban myth almost as much as someone who can laugh at themselves.
Red Rooster cheekily embraces the conspiracy theories, changing public perception and giving the internet a different way to talk about them.
Social Media Likes
Red Rooster’s twitter account quietly ‘likes’ tweets that mention the conspiracy theories.
Social Media Following
Red Rooster starts following only one account: Los Pollos Hermanos, the fictional chicken chain (and secret money laundering operation) featured in Breaking Bad.
‘Dirty Bird’ teaser
A teaser is leaked for a true-crime TV series about a Red Rooster owner in too deep.
Deliveroo Execution
Covert photos of Deliveroo drivers with suspicious red suitcases circulate.
Briefcase Execution
Reveal the suitcases have been sent to those who tweeted the theories and contain delicious Red Rooster. Despite appearances (and the fun we’ve had), the only conspiracy is how it’s so good.